How to grant manager (MCC) access in Google Ads

In this article I’ll show you how to properly grant manager access to your Google Ads account.

I decided to put pen to paper on this topic because I often see clients try to provide me with access to their accounts in different ways.

First, how not to give access:

• The worst and least secure way is to hand your login credentials over to your agency partner - don’t do this.. and besides Google will usually require your partner to use a 2nd form of authentication when they see a login from a different location.

• Another terrible idea is to have your agency partner create the account. If the relationship ever sours, you want to make sure you have control over which partners have access, and which do not. I’ve heard horror stories from other clients about agencies who did this, and then they lost access to their information.

• You CAN invite someone individually via an email address invite to work on your account. This is fine, but most agencies or Google Ads professionals are going to be managing their accounts under one singular master account - the MCC or “my client center” account.

In any case, you always want to maintain 100% control over your account, and while granting manager access will allow your agency to access and manage the account, you can at any time terminate access, keeping your confidential data secure and private.

So here’s how to grant manager access to your Google Ads account:

• If you haven’t already done so, set up a new Google Ads account.

• Find your account number and give it to the manager. You’ll find this 10 digit number in the upper right corner of your Google Ads dashboard (in XXX-XXX-XXXX format).

• The manager will request access. To accept, click the wrench, select account access, and then click on the managers tab, where you can find the invitation and accept.

That’s it, you’re done! Your manager has full access to your Google Ads account now.